About me

This is me in my happy place: by the sea 

Hi, I'm Cheryl

Born in Chicago, I lived in New York City for 14 years, and am currently residing in San Francisco, I've been blogging since the dark ages—2003, to be exact. After a bit of a hiatus, I'm back, with a focus on what to wear and how to live when you're 40 and over.

What to expect
Fashion is my number-one passion, and after years of being camera-shy, I've decided to start sharing my outfits with the world. My philosophy on style is that you should wear what makes you feel good, and that true style is ageless. I also think style transcends all topics, so you'll also find posts on beauty, wellness, travel (another one of my passions), and general life hacks. If there are any topics you'd like me to cover, please email me at cherylshopsblog[at]gmail.com—I'd love to hear from you!

How to keep in touch

  • I currently publish twice a week here but feature content daily on Instagram, Facebook, Pinterest, and Twitter (although, real talk, I'm the least active there). 
  • To make sure you don't miss a post, you can subscribe via email in the sidebar at right
  • Or, email me anytime at cherylshopsblog[at]gmail.com


Some disclosures
Cheryl Shops is currently a hobby, but one that I spend a lot of time and effort on and hopefully will turn into a part- or full-time profession. And because I believe no one should work for free, I use both sponsored content and affiliate programs to make an income. Please note, all opinions are 100% mine, and sponsored content will clearly be marked as such. I only blog about products I own, believe in, and/or recommend. Items marked "courtesy of" or "c/o" denote a gifted product; posts containing "#ad", "sponsored by", or "thanks to" denote paid editorial content. I also utilize affiliate links, meaning I may receive payment if you click through and make a purchase (if possible, I link to the original product, but sometimes offer similar alternatives). Monetizing this blog allows me to continue bringing you inspiring, helpful content, so thank you for your support!

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