The store is on Union Street in Cow Hollow (also home to Anomie, one of my favorite boutiques, which started online as well); it's not large, but it's also not overwhelming (Zara difference #1), and the shop girls are lovely. As for the clothes, they're mostly neutral in color, and the style is minimalist-with-a-twist—think drapey details, interesting seams, and architectural cuts. The selection is well edited and trend-aware, but not at all fashion victim-y (Zara difference #2); prices are mostly below $100, and while there is a significant amount of synthetic fabric, quality is generally pretty great. Most importantly, the clothes are flattering and age-appropriate (Zara difference #3). Here are some of my favorites.
Tie-back tops are a big trend happening with style bloggers; most of them are so open in back, however, that wearing a bra is out of the question. Not so with this tie-back sweatshirt—I tried it on, and the cutout is subtle enough to camouflage both flaws and straps.
I loved the look of the Kellyn slip dress—it reminded me of the "naked dress" Carrie wears in Sex and the City—and the fabric was a pretty good approximation for silk. One thing to note: like Zara (finally a similarity!), Modern Citizen's sizes run small-medium-large, and in certain cases, as with this dress, you may find yourself in between sizes.
I also loved the Sylvie crossback sweater—it's the perfect thing to wear with high-waisted and/or wide-leg pants, and it's also bra-friendly. I'd advise against trying it on with the Eiko trousers above, like I did, as I was treated to the sight of my back fat when I turned around, and nobody needs to see that.
I thought this cape sweater was really cool, but I didn't try it on, because I was super hot from my walk to the store, but I think it would be perfect for that weird fall-transitional weather. The horizontal ribbing is something you don't see very often, but it's unexpectedly flattering.
Speaking of flattering, I also should have tried on this cross-front blouse, but now that I'm realizing it's polyester, I know why I didn't. If poly doesn't make you sweat, this would make a great layering piece, especially for wearing to work.
Finally, this camel wrap coat wasn't yet in the store during my visit, but it will likely warrant a return trip—it's exactly what I've been looking for and looks like the perfect weight for San Francisco (where summer can be as cold as winter).
As I mentioned earlier, the service at Modern Citizen's store was fantastic (they sent me a thank-you email for my purchase). Not only do they hold in-store events, you can make an appointment for a one-on-one consultation or even host a private shopping party. So, who wants to join me?