Cheryl Shops

I haven't been writing about designer-mass collaborations lately because, to be honest, I am totally fatigued by them. (And, apparently, I'm not the only one.) Poor quality, too-high prices, crazy crowds, over-hyped...mass-market was starting to equal mass-headache. Masstige had jumped the shark.

But then today I got the Prabal Gurung for Target lookbook in my inbox, and call me fickle, but it's a game changer. Literally, it has reaffirmed my belief in masstige and inspired me to write this post. It is truly that good. Let's take a look, shall we?

I mean, I'll just take one of everything. But, for the record:
Sweatshirt in First Date print, $29.99   
Pencil skirt in Dresden Blue/Sulfur Spring, $29.99 
Tote in Nolita print, $39.99 
Bangle in Nolita print/Sulfur Spring, $16.99 
Bangle in First Date print/Dresden Blue, $16.99 
Bangle in Calypso Coral print/black, $16.99 
Wedge sandals in black/gray/white, $29.99


Lace-up pumps in black, Nolita print** and Apple Red*, $39.99 each

Ok, back to the clothes. The dresses may take the cake.
Short-sleeve dress in First Date print/black, $39.99 
Miniaudiere in Nolita print, $34.99 Floral necklace in multicolor, $39.99
Crystal teardrop pendant necklace in black, $19.99 
Crystal teardrop necklace in black, $39.99 
Wedge sandals in Apple Red, $29.99

And for the print-averse, there are a lot of cute solid and colorblocked styles, like this sweetly sexy dress.
Pintuck dress in black/white, $49.99 
Lace miniaudiere in black, $34.99 
Floral earrings in Calypso Coral, $14.99** 
Ankle-strap heels in Apple Red, $39.99

The collection hits Target stores and Target.com February 10. And, for once, I will be there opening day.