I have a confession to make: I love Gwyneth Paltrow. She is so incredibly stylish, but that's not all. I love her entire snooty, privileged, Upper East Side, macrobiotic-eating, Madonna-BFFing, weird-naming-of-children demeanor. I feel like the harder she tries to seem normal, the snobbier she sounds. But she is a Movie Star, and she just can't help herself. Case in point: She accompanied Mario Batali on his tour of Spain for PBS (the show, Spain...On the Road Again, begins airing this week on PBS); in nearly every story I read, Paltrow makes it seem like no big deal, like she just decided to tag along with, you know, one of the most famous chefs in the country. And, to top it off, today she launched her new lifestyle website, the questionably-named GOOP. Yes, GOOP. So far, all that's posted is a manifesto (an excerpt to follow below), but if you sign up for the mailing list--and you can bet your bippy I did--you can get a little bit of Gwyneth delivered straight to your inbox. What can we expect from this endeavor?
Make your life good. Invest in what's real. Cook a meal for someone you love. Pause before reacting. Clean out your space. Read something beautiful. Treat yourself to something. Go to a city you've never been to. Learn something new. Don't be lazy. Workout and stick with it. GOOP. Make it great.
Got that? GOOP.
For a less, um, holistic experience, check out the new Shopbop blog, shoptalk. It's written by four gals--Amie, Suzanne, Tonya, and Maureen--whom I'm assuming are Shopbop's copywriters. The posts are much more personal than you'd expect from a corporate blog, but, as you can imagine, the focus is pretty much all Shopbop, all the time. Then again, if you like shopping at Shopbop as much as I do, this is probably not going to be a problem.
1 comment
Thanks for the shopbop shoptalk shoutout Cheryl!
--Amie
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