Cheryl Shops...Billion Dollar Babes
I decided to lift my four-year boycott of the Billion Dollar Babes sale because, well, I was plied with a VIP invite. Apparently you can still shell out for a platinum membership and be the first to hit the racks (yes, that means paying to shop), but VIP got me a 5 p.m. entry on Friday night, and that was good enough for me. The sale was crowded, but not unbearably so; however, there were some pushy-ass women there who appeared not to be fluent in sample-sale etiquette, which led me to conclude that if you're say, a super-professional woman or idly wealthy and don't have time to hit all the sample sales yourself, going to the BDB sale makes sense. After all, they gather a lot of designers (most of whom host their own sales as well) all under one roof, so you can kill a whole flock of birds with one stone. Last weekend's sale has Tibi, Y-3, Tree, Carlos Miele, and a lot of lesser-known designers like Rachel Mara and Vanessa Barrantes, so I can at least give BDB props for an interesting mix. But while prices were significantly below retail, they weren't quite typical sample sale prices, and therein lies the rub: Billion Dollar Babes is not a sample sale; it's a shopping event. They have cocktails, makeovers, sweepstakes, and corporate sponsors; you're not stripping down to your undies in some designer's Garment District showroom. There is very little hunting involved, and I don't know about you, but I, for one, love the thrill of the hunt. But then again, I'm not so sure that I'm BDB's target customer. I feel like if you work at job at which you can't sneak away for an hour to hit a sample sale on your lunch hour, you don't have time to dig through bins and racks of samples, and/or you want the sample sale experience without all the drudgery, then maybe BDB is for you. Also, if you live in any city other than New York--BDB regularly holds events in Chicago, Dallas, San Francisco, and other sample-sale-challenged cities--it might actually be worthwhile. But I think I've gone to my first, and last, event. I take my shopping far too seriously.
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I've been shopping with them in New York since they started and the selection has gotten poorer over the years and the prices have gone up. I only go on the first day and it isn't hard to get a VIP invite. The sale over the summer was great because they had Chloe bags for $500-$600. And there were LOTS of them. Now, I go for the free drinks.
I go there because they have a couple of L.A.-based labels that are really hard to find around here. But some of their prices are *insane*. (I'm sure Vivienne Westwood is a bargain at $500, but it's still way outta my price range.) And I miss some of their bargains, like Mon Petit Oiseau t-shirts for $10.
And what was with the Amsale "bridal boutique" in the basement this time? How many brides-to-be shop at BDB?
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