Cheryl Shops

MasstigeWatch!
Some Cheryl Shops readers left comments asking about the Stella McCartney tennis collection and the Luella Bartley for Target collections and when they'll be hitting stores. Stella's tennis collection is due in Bloomingdale's, Nordstrom, and (I'm assuming) the Adidas store at Houston and Broadway on March 17th. A press release and handy photo preview slideshow can be found here. (Note: The press release says the collection is hitting stores in mid-February but The Daily reports March 17th).

As for Luella...no one can neither confirm nor deny when the goods are arriving. The main rumor is February 1st, and that the collection will remain in stores for 90 days. Elle has a nice preview of the collection in its February issue; the excellent Fashionologie so kindly scanned the article. Target also has a special little site set up for the Luella launch; you can sign up for an email or text message notification to let you know when the collection drops. Again, as soon as I have better info, I'll let you guys know, so please check back!