Cheryl Shops

The week in shopping
Lulu Guinness' shoes, bags, scarves, socks, and such are 50% off. Afterward, reward yourself with a cupcake at Magnolia Bakery, across the street. 394 Bleecker St.

While we're on the topic of footwear, Hollywould has all manner of shoes and boots for 65-85% off. 1/22-1/24; 11:30-7; 198 Elizabeth St., (Prince and Spring Sts).

A shout-out to the Upper East Siders: Nellie M. has fall and winter merchandise from Seven, Earl, AG, Joie, Rebecca Taylor, and more, for up to 60% off. Jelly bags are $59! 1309 Lexington Ave. (at 88th St.).

Attention busty gals: Shoshanna's strapless party frocks are $138 (were $350) and bikinis are $54 (were $118). Given the miraculous support that these garments provide, you should hightail it over to this sale. (Seriously, her bikinis are the the only ones that come by cup size, so your boobs don't ooze out the sides. If you are a size D or above, believe me, this is a godsend.) 1/21-1/23; 9-6; 231 W. 39th St., (7th and 8th Aves.), ste 1012.

The La Cosa, Calida, and Skimpies sale is still going on; fun cotton lingerie is up to 75% off. 1/19-1/23; 8:30-6:30; 180 Madison Ave. (at 34th St.), suite 302.

Williams-Sonoma stores have kitchenware, linens, and food items for up to 65% off.

This week is Makeup Masters week at Bergdorf's. There are a ton of events every day--in fact, so many that I'm not going to write them all down. For more information, call 212-872-2557. Or maybe just show up.